Thursday 13 March 2014

why Google sold Motorola to Lenovo?


Its just nearly a month back Google sold its mobile manufacturer Motorola to the PC and Smartphone maker Lenovo for $2.91 billion. With smartphones like Moto G and Moto X being such a big hit in the market for a while, what is the reason behind Google selling Motorola.



Here are the 5 reasons why Google sold Motorola.

1. Google's mobile strategy is to get Android onto as many phones as possible, as almost all of the company's revenue comes from advertising, including on mobile devices. This is very different from Apple, BlackBerry, and Microsoft, which are all now integrated hardware-software businesses.

2. Google wanted Motorola for the patents, not for the manufacturing. Apple's patent attack on Android licensees was slowing down and worrying Google's customers. Motorola had a massive patent library that can be used defensively.

3. Once Google bought Motorola, some of its major licensees started hedging their bets and developing or buying their own non-Google OSes: Samsung with Tizen and LG with WebOS, for instance. They were worried Google would compete directly with them.
                                                                           
4. Motorola never made Google any money even though Moto G is a big success.

5. By ditching Motorola, Google can be a neutral, honest broker of operating systems to the world and make money doing so.

Here are 2 main reasons why Lenovo bought Motorola from Google.

1. Lenovo is one of the world's top five smartphone makers, but its market share in the U.S., one of the world's largest smartphone markets, is zero. Motorola has an 85-year history in the U.S. and, at this point, pretty poor distribution elsewhere.

2. The company's biggest business is still PCs, and it's 
the world's No. 1 PC maker. But PC sales aren't growing. If Lenovo is going to be a technology leader in the late 2010's, it needs to be a mobile tech leader. Assembling a global smartphone business is key.


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Tuesday 11 March 2014

Headphone X - a virtual surround sound system for headphones

dts headphone x logo




DTS demonstrated its new Headphone:X surround processing system at the Consumer Electronics Show in Las Vegas earlier this month. The system is capable of reproducing up to 11 channels of surround sound over conventional stereo headphones. People at the show who heard the Headphone:X demo came away impressed with its ability to project a sound field well outside the confines of the headphones. DTS is promoting Headphone:X technology as HTiP -- Home Theater in Pocket, and claims that the system can emulate the DTS reference listening room or a professional Hollywood mixing stage.
For Headphone:X to work, the program material must be DTS-HD encoded, so Dolby-encoded films, music, TV shows, and games may not be compatible with it.

As of now, users have the opportunity to feel this technology by downloading an app called z+ music available at both android play store as well as ios app store. This app holds a sample music clip of Superman- man of steel which demos this product.

The actual product will be out in the market by the end of this year says team headphone X from DTS.

Have a look at this video, what people have to say about this master piece from DTS.





I will be back with more stuff from Headphone X and more.
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